Brand Manager Questions and Answers

Differentiate between brand extension and line extension? Can these both happen at once? Give an example.


Brand Extension: Where a company uses its existing brand name to launch new products in other categories.

Line Extension: It is a type of brand extension. Line extension trap should be avoided to extend brand in products hurting the consumer’s regard for a company.

Example of both the above in a single category – Will Sports is an example of a brand extension to launch a new line of products.