It is not always profitable to go in for brand building? Do you support this View? How would you brand Indian software development skills?
Cost of brand building Vs Benefit of branding. The point to note is that branding ct is an immediate process whereas the benefits are always long-term goals. If viewed from a long term image building prospective. It is always profitable to go in for brand building. We may lose out to cheaper labor nations unless we do something to brand our software development skills. Branding a nation is not a new and impossible proposition.