Brand Manager Questions and Answers

What are the major areas, concerning managing brands? What is the negative impact of Brand Management in the company?


The major areas of concern for a company

1. To brand or not

2. Cost and benefit of developing brand equity


3. Brand strategy


4. Brand repositioning

Negative impact of brand management portrays a Turf’ mentality among brand managers leading to cannibalization of a few brands and Sub optimal utilization of resources.