Differentiate between a private brand and a national brand? Is Coca Cola in US a private or a national brand?
Private brand is a brand created by a reseller of a product or a service. The brand owned by a manufacturer for example – Lux of HLL.
National brand is a brand having evolutionary lives. Coke started as a private brand. predominant in the US. But today it is a global brand. SO much so that the other name for globalization is coca colonization, according to some critics of the phenomenon.