What one should do to avoid the penalty?
- Do not link to any other site with bad page rank
- Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words
- Avoid stealing text or imagesfrom other domains
- Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link.