DIGITAL MARKETING Questions and Answers

How can you categorize the digital marketing?

The digital marketing is categorized into two segments

  • Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
  • Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums