How would your friends describe you?
Bad answer: “I’m a really good listener.”
While being a good listener is a great personality trait, your employer probably doesn’t care all that much. It’s unlikely that they’re hiring you to be a shoulder to cry on. You’ll want to keep your answer relevant to the job you’re interviewing for, and as specific as possible. If you can, insert an example.
Good answer: “My friends would probably say that I’m extremely persistent – I’ve never been afraid to keep going back until I get what I want. When I worked as a program developer, recruiting keynote speakers for a major tech conference, I got one rejection after another – this was just the nature of the job. But I really wanted the big players – so I wouldn’t take no for an answer. I kept going back to them every time there was a new company on board, or some new value proposition. Eventually, many of them actually said “yes” – the program turned out to be so great that we doubled our attendees from the year before. A lot of people might have given up after the first rejection, but it’s just not in my nature. If I know something is possible, I have to keep trying until I get it.”