How you can convince a physician to switch to your drug?

To convince a physician to switch on to your drug is most challenging task especially when he is happy with its current drugs.

To switch on to your prescribed drug, your first step is to

  • Make your presence by setting small sales initially let say targeting 1 or 2 patient and target bigger later on
  • Gain complete knowledge about the drug and observe the prescribing behaviour of physician
  • Use your product knowledge and other tools to make physician understand your product.
  • Once the physician show his confidence in the product,  push him to prescribe your product for more patients